There has been widespread positive media coverage as government secures the end of China's Covid-era restrictions on UK unprocessed pork.
Publications including The Sun, The Mirror, Pig World, Express and Star, Farmers Guide and The i amongst others covered the announcement, as major UK producers get the green light to restart their exports immediately.
China bought around £180 million worth of pigmeat in 2023 alone - making them the UK's biggest non-EU customer. Now, with these restrictions lifted, industry estimates this could boost revenues by around £80 million.
The development comes after top-level talks during the Foreign Secretary's recent visit to China. Representatives from Defra and the Department for Business and Trade have worked to get British pork back on Chinese menus in collaboration with industry.
Minister for Food Security Daniel Zeichner said:
This is a massive win for British pork producers who will now be able to send their high-quality products to one of our largest markets, worth £180 million.
It's a further example of this government delivering on our Plan for Change, boosting growth and benefitting businesses across the country.
Our pork is world-famous for its quality, and now we can give Chinese customers what they're hungry for.
Trade Minister Douglas Alexander said:
Economic growth is at the heart of everything this government does, and opening export opportunities is vital in achieving that.
China is already a huge market for UK pork businesses who exported £180 million of products to China last year alone. Today's announcement will be welcome news for British farmers and producers who have been affected by the suspension and could grow British pork exports even further.
Deputy Chief Veterinary Officer, Dr Jorge Martin-Almagro said:
The reopening of the China market for the affected companies is fantastic news.
China is a crucial market for UK pork and this advance opens opportunities for our industry to continue to grow our exports. This achievement is a testament to the significant collaboration between Government and industry to resolve a longstanding issue.